When it came to creating a new bottle for POWERS, we looked to what was the greatest symbol of our pride from 1791 up until present day and placed it at the forefront of everything we do moving forward: The "DIAMOND P"
This iconic symbol has been at the heart of everything we've done from the moment James Power set up our Distillery in heart of Dublin's Liberties, and it would later become one of Ireland's first trademarks.
In 1886, we were one of the first whiskeys to bottle our own spirit, and, a few years later, we invented the world’s first "airline bottle", known as the "Baby Power". Our "Diamond P" adorned not only these innovations, but everything that we've put our stamp on.
But, to us, the “Diamond P” stands for something more: PRIDE. Our workers would wear the “P” over their hearts to symbolize their pride in working for POWERS and, to this day, the “Diamond P” is proudly displayed across the whole of Ireland, woven into the fabric of our country.
Now, nearly 230 years into our story, we’re proud to write the next chapter with this new bottle that honors our founder’s vision, the brand’s history and the award-winning whiskey inside.