In 1795, the King of Spain granted José Antonio de Cuervo the first concession ever to produce Tequila commercially. This singular event marked the birth of Tequila. Tradicional® is the original Tequila, and the family’s distillery, La Rojena, is still found on the same land.
Winner of Mexico’s most prestigious competition, Tradicional® celebrates a family tradition that started more than 200 years ago. The agave is harvested from the family estate and produced using the same small-batch method originated by José Cuervo himself. Each bottle is handcrafted with embossed glass and a unique bottle number to reflect the quality and authenticity of this 100% blue agave Tequila.