LeBron James is taking a page out of Michael Jordan's book ... by investing a huge chunk of change in a new tequila company!!!
King James -- who's always been outspoken about his love for wine -- is switching gears and joining forces with Lobos 1707.
Young in spirit, old in soul, Lobos 1707 Tequila, Joven comes from premium aged Blanco tequila that is mixed with a measure of Lobos 1707 Tequila, Reposado.
Carbon-filtered, then finished in the brand’s historic Pedro Ximénez (PX) wine barrels using the solera method, the result is a more mature flavor profile than any other Silver or Blanco tequila on the market. It is character-first and perfectly balanced.