America's first domestic ice beer, Icehouse is traditionally brewed, fermented and, just before aging, its temperature is lowered to below freezing. This process imparts the beer's smoothness and an alcohol content that's slightly higher (5.5% by volume) than other regular premium beer brands. Icehouse was introduced in 1993 and has reinforced its position as the ultimate beer for wind-up and pre-game occasions. Blending humor and high-energy excitement, Icehouse marketing encourages its target consumers to take occasions to the next level with a great-tasting beer.
American-Style Light (Low Calorie) Lager
These beers are extremely light colored, light in body, and high in carbonation. Calorie level should not exceed 125 per 12 ounce serving. Corn, rice, or other grain or sugar adjuncts are often used. Flavor is mild and hop bitterness and aroma is negligible to very low. Light fruity esters are acceptable. Chill haze and diacetyl should be absent.
Brewery: Coors Brewing Company