Busch offers a refreshingly smooth taste. Since being introduced regionally in 1955, the Busch beer brand family has grown to become one of the top-selling value beer brand families. Busch also holds a noted place in Anheuser-Busch history as the first new brand after the repeal of Prohibition.
Light in body and very light to straw in color, American lagers are very clean and crisp and aggressively carbonated. Flavor components should b e subtle and complex, with no one ingredient dominating the others. Malt sweetness is light to mild. Corn, rice, or other grain or sugar adjuncts are often used. Hop bitterness, flavor and aroma are negligible to very light. Light fruity esters are acceptable. Chill haze and diacetyl should be absent.