Kronenbourg 1664 Lager is the most sold French beer in the world and the market leader for high-end premium beers. It was named after the year the Hatt family, the founders of Kronenbourg, first started commercial brewing. Kronenbourg 1664 is a 5% ABV Lager that is the fifth oldest beer brand in the world that still exists today. It’s golden hues and delicate bitterness come from selecting the best hops, the ‘Strisselspalt’, and the unique know-how of Kronenbourg’s master brewers for over 300 years. Strisselspalt is also named the caviar hops by the expert master brewers around the world for its low bitterness and aromatic qualities. Its specific soil and culture technique requirements make it rare and quite unique to the Alsace Region and Kronenbourg recipes. 1664 Lager is perfect for special moments, a meal on the terrace or whenever you feel like giving yourself a special treat.