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Our Story

“When you come into this store, we’re not just selling liquor. We’re offering experiences.”


We are unabashedly proud of the unique spirits, fine wines, beers and craft products that are offered by Broudy’s Liquors. Barry Broudy is the third generation of proud family members to manage the northeast Florida-based chain of five stores that our grandmother founded in St. Augustine in the 1920’s.


The history of St. Augustine, America’s oldest continuously established city, and our family’s story are intricately intertwined within the historic fabric of the communities we serve. Our early beginnings as a small grocer’s family were humble, but our family’s belief in a strong work ethic and laser focused customer service fostered a sterling reputation over almost a century. Those values benefit fans of Broudy’s stores today.


Today, Broudy’s Liquors has evolved into a prized destination for beverage lovers of all sorts. From novice to aficionado, our fans hail from all over America because Broudy’s management and associates strive to teach, advise and listen. Indeed, finely made products support our core motto: “Life’s short, drink better.”


Broudy’s goes well beyond the name ‘liquor store.’ A social beverage is one of the basic genomes of in-home entertainment and interaction. Broudy’s offers a helping hand to enhance clientele experiences, regardless of the event or occasion. We forge memorable entertainment experiences by presenting clients with unique and creative ideas that transform ordinary into extraordinary.  We work together with distillers, brewers and vintners to offer them new ideas and enhancements that delight you. Broudy’s even participates actively on social media, to be sure that we constantly hear your input and build long lasting bonds that go beyond the normal retailer-customer relationship.


Broudy’s cares. Our charitable contributions to the neighborhoods we serve are important to us, too. Broudy’s donations and support of causes in St. Augustine, Jacksonville, Fruit Cove and Fleming Island, have benefited charitable ventures like the Boys’ Club, homeless shelters and the Council on Aging. We trust that doing good while Broudy’s does well sets us apart from outsider “mega” stores that are run like warehouses.


Any liquor store can sell you a bottle of wine or spirits. That’s why our experts are educated to explain the benefits and nuances of the product, so that you can enjoy it even more with family and friends. We take great pride in the benefits you experience from shopping in any of our locations. Now, Broudy’s offers online ordering and in store pick up to improve our service to you.


The Broudy’s Liquors story has yet to be fully written. We hope that you will be a part of that story for many years to come.