MILLER LITE ISSUES "OPEN LETTER TO AMERICA'S BEER DRINKERS" IN THE TIMES


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Posted: 2/6/2019 1:11:07 PM


Source: Beer Business Daily
February 6, 2019

#CornGate is on and popping. Miller Lite took out a full page ad in the New York Times this morning to respond to Bud Light's Super Bowl spots. The letter basically says, 'sure, we use corn syrup, but we still taste better.' Read it in full below.

Dear Beer Drinkers of America,
You may have seen an ad on the Big Game going to great lengths to explain that Miller Lite is brewed with "corn syrup," while Bud Light is not. That's a fact. Miller Lite is indeed brewed with "corn syrup." We'd like to thank our competitors for taking the time and money to point out this exciting fact to such a large, national audience not once, but twice.

You see, the "corn syrup" we source from America's heartland helps make Miller Lite taste so great. [We should mention that a majority of American beer drinkers agree that Miller Lite has more taste than Bud Light. So, when we say Miller Lite has great taste, it's not puffery. It, like the "corn syrup," is a fact.] But back to that syrup.

What might have gotten a little lost between the parties and wings on Sunday is the distinction between "corn syrup" and high-fructose corn syrup. To be clear, "corn syrup" is a normal part of the brewing process and does not even end up in your great tasting can of Miller Lite.

It's unfortunate that our competitor's Big Game ad created an unnecessary #corntroversy. However, we thank them for starting this conversation on such a big stage because it allows us to clarify the truth and remind beer drinkers that Miller Lite has more taste than Bud Light with fewer calories and half the carbs.
That's just a fact.

#ItsMillerTime

We're told this isn't the last place we'll see this open letter, look for MillerCoors to play it up on their social media channels and more. Let's see how this move plays out.